Most results are agencies that book influencer posts. CALLS is callouts and affiliate marketing for meme tokens. Creators fund it with creator fees. Callers earn when qualified buyers come through their link, not when they post.
Memecoin marketing
Memecoin marketing that pays for buyers
Meme-coin marketing is crowded with agencies, KOL pods, and clip farms. CALLS does not sell those. It records which caller brought which buyer, and it funds rewards from creator fees.
What people buy when they search for this
Search results for meme-coin marketing and crypto KOL marketing are mostly agencies. They sell a roster, a posting window, and a report of impressions. Some mention tracking links. The invoice is still due before the chart moves. That model can buy attention. It cannot show you a wallet.
CALLS is the other job. It assumes the token already exists on Pump.fun. It assumes you would rather assign creator fees than prepay every promoter. It assumes a caller is willing to earn only if buyers qualify.
Performance marketing, in this market
Performance marketing usually means you pay for a measured action. Here the action is a qualified buy, and the budget is creator-fee revenue that has landed. It is not a cost-per-click, and it is not a promise of return. If the fees are never received, nobody earns a caller reward from them. If the buyer fails qualification, they do not add score.
On-chain attribution is the measurement. The promote link identifies the caller. A signed wallet or a finalized CALLS trade intent establishes attribution. First touch locks that buyer for the campaign’s attribution window. Indexed volume after that is what the public pages can show.
KOL marketing is a search term, not the product
Creators look for crypto influencer marketing because that is the category they know. CALLS will not pretend to be a KOL marketplace, a clipping agency, or a paid-post desk. If you need someone to recruit fifty accounts and brief them, hire an agency. If those people, or anyone else, then promote through CALLS, their buyers can be scored and the reward can come from fees instead of from a second invoice.
What not to expect
No guaranteed volume. No guaranteed holders. No “send it” language. No coverage of every chain or every DEX. V1 attribution is Solana tokens on Pump and PumpSwap, including Jupiter-routed swaps CALLS can verify. A listing on CALLS is not an endorsement. Meme tokens can go to zero.
Questions
Each caller has one link per token. The first successful attribution locks the buyer to that caller. Later trades CALLS can verify on Pump, PumpSwap, or Jupiter are scored against that lock. A click is not the lock.